David Alexander

David Alexander was officially founded in 2017 with the aim of combining nature and well-being through quality products. Our story unfolds between two of Italy's most important cities: Florence, our hometown, and Milan, the hub of our production.

With a decade-long commitment to the world of cosmetics, the brand has developed a philosophy of customer intimacy: not just a purchase, but an experience. Using our products means creating a daily ritual for achieving well-being.

We were founded with one goal: to create a connection with the future. Our company has a long-term vision, which is why we chose a name as important as our son's. David Alexander It is not just a brand, but an act of love and pride to be shared across generations.

Since our first product, we've been committed to creating unique and beneficial formulations. We care about quality, not quantity. We put people's health first, avoiding parabens and chemicals that are harmful to the skin.

Quality also means responsible production. Our products are made exclusively with natural preservatives and raw materials from organic farming . This certification benefits people and the environment, thanks to a production cycle that promotes eco-sustainability and recycling processes.